For Those Other Sites

We know there are many sites out there that just post irrelevant material goods and hype it up to the point where every suburban boy needs to own it. These young victims run downtown or to the cluttered trendy boutique shop strip, and they buy all the unnecessary objects that make them a certified cool kid. As I stroll from trend site to trend site, I've noticed that there is no life in them. They are all designers or close friends of designers that only present new products to the general public.

We are here to report these products, but to give these products life. We are able to give these products life by exploring their relevance or irrelevance to the greater culture. For example, what is the significance of the BAPE craze? Why has Pharrell divided his line into Billionaire Boys Club and Ice Cream? Why is LRG's advertisments appealing to the trend setter community?

Underground Live is going to answer the questions. We are putting the soul back into trend setter culture while the rest keep talking all that jazz.