As Rap artists beef, Underground Live has taken the high road to glory. We are currently working on a project that aligns itself with today's music climate. As we leave our pre-production stages and head into production of our new project, Underground Live has learned more about the ever changing climate of trend setter culture.
Trend setter culture is a force to grasp and understand. Many institutions (business to academic) have tried to harness the power of trend setters by capitalizing on what these individuals do best-- lead. These people lead the herds into the future. They are the torch holders for culture and the martyrs for change. If institutions can get the most powerful influencers (the trend setter) on board with their mission, then the masses will surely follow. The only issue they face is the trend setter, himself or herself. These individuals cannot be told what to believe. They just believe themselves.
Most trend setters, don't even recognize they are trend setters until the public labels them. They are people that are individuals that have a high awareness of self-presentation. They are not people that are different for difference sake. They aren't the early adopters. Trend setters are people that are in tuned with what they do and who they are. They are capable of allowing their personality to overlap their judgements in fashion, food, leisure activities, work, and thoughts. This ability to always present personality has been called many things such as mojo, the glow, and swagger. In reality, it is just personality. Trend setters don't just do something different, they do things that is completely genuine to who they are. They can wear the same Target t-shirt as the next person, but the way they feel and act in it is different. That is the trend setter. They don't just go out and buy the exclusive, rare, and latest items. They purchase items that represent their personalities.
The psychology behind the trend setter's decision making is mind boggling. Each individual is different, thus their motivations are different even when they make the same choice. These individuals may all like a specific soft drink, but their reasoning will vary. Hard sciences, soft sciences, and creative arts cannot single-handedly explain this process. It is a process that swims through various schools of logic and dives into some schools that are completely illogical. We are here to expound on these schools of thought.
Underground Live's core mission is to present the trend setter with understanding of himself and herself while giving the public a view into the future of trend setter culture.
Underground Live is positioned and poised to present the future.
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