Trend Spotting

There seems to be a new trend in the world of creative culture. There seems to be more and more trend spotters rising in the midst of know-it-alls on all there is to be trendy. Recently, I've been grouped in with trend spotters. This person's comments not only offended me, but forced me to reflect on the image that I'm projecting to others. My image of myself is completely representative to Underground Live. So, this blog is for clarification.

To clarify, Underground Live is not a trend spotting think tank because trend spotting is reactive to recognizing the aesthetics of trend setters. We do not people watch nor predict what is going to be the next big thing. Our mission is to examine the psychology behind individuals and collectives that guide the hearts and minds of the masses into following trends. We aren't some group of individuals on safari looking for the lion. We are more concerned with the ecosystem that exists around the lion that makes him the king of the jungle.

We explore the mental conditioning of the lion cub growing into the king of beasts. Somewhere in his early childhood development or teenage years a trend setter decides to live on the fringes of accepted mass culture in order to create his own. Right there my friends is where Underground Live earns its bread and butter. We look at the developing stages of this creative person and apply logic, rationale, and reasoning to his actions. No one makes arbitrary decisions without some level thought, especially when it is representative of his entire being.

Moreover, Underground Live experiments with the creative class, trend setters, or whatever you call people that differently cool. We take the time to gather these individuals together in various locations throughout the country into a social setting and observe their behavior around one another. It is like placing a lion in a jungle full of lions. Does one rise as king or do they all become pack animals? This good people is Underground Live.

I know many of you have never been to an Underground Live event, but believe me you are missing one of the best sonic-organic, artistically-inspired, and urban upscale events of the year. There is something for everyone at one of these events. You can admire the creator of your favorite Nike SBs, watch an renowned artist paint his heart out, be the first to see a video showcase that is hyped on the Internet, taste the best culinary fusion delicacies, or groove to the best mix-up of DJs nationwide. There is method to our madness and all our shows are themed for people of exquisite taste. Do you believe an actual trend setter would attend anything less? Well, I wouldn't. So, Underground Live goes out like the Passion of Christ in order to give you an event to feast your eyes, ears, hands, and mouth on.

Underground Live has the gall to write about our coveted event filled with not only famous people, but with the people that shape culture that live in the shadows. You know the people that value being themselves over the cost of fame.

Lastly, I will reiterate. We do not focus on trend spotting. We are the trend setter in forming unions like Voltron between those that guide the feeble minds of the masses. We are like mad scientists that experiment with gene slicing like Dr. Maureau, but slicing the genes of creative individuals for the betterment of Creative Culture.

Welcome to the Creative Culture.